Adding Images To Your Website

Okay, you have a new company website and you have researched your keywords that are relevant to your industry. You have populated your website with the relevant keywords and optimized your keyword density. Good start. Now what's next?

Pictures. No website will look appealing and draw customers interest unless you have some visual beauty on your website. Pictures will draw interest. Pictures will also show what your business is all about. In the early days of the Internet, pretty much every site was just a collection of text and content. Websites were very informational and were not very visually appealing. Now most websites will have pictures, videos, downloads, interactive content and more!

Visually appealing websites are a must these days. For the consumer and for Google. Now you will have to optimize your image content. Page speed is a big consideration with Google so you must optimize your images for faster load time. You will also need to optimize keywords in your image alternate text as Google will consider this also.

Adding images and video to your website is good but must also be aesthetically and strategically placed. Good design is important. You will need to keep these considerations in mind along with keeping your website clean, simple and easy to read. The consumer doesn't want to have to spend a lot of time trying to navigate your site. Remember, when it comes to a well constructed website, the consumer must be considered and Google also when designing your website.

In website design, the consumer looks for a visually appealing website, ease of use and content that is relevant to their search. Google on the other hand looks for relevant content, page speed, optimized images and video, fresh and new content, relevant back links and lots more......

If you thought building a company website was as easy as going to one of the many free or low cost website builders online then you were mistaken. As you can see, there are many many considerations to consider when building a high quality website. Building a website is critical for your companies success so you should build it right.

This is the third installment in this series on building a high quality website and dealing with consumer interactions and Internet marketing.



Jeffrey Dean
LMS Website Services
http://www.lmswebsiteservices.com

What's next?

Okay, so you have a website for your new company. Now what?

This is the second article in my new series on a new company's online presence and continued interaction with consumers and potential clients on Internet related services.

Having a website is a great start but where do you go from there? You need to get yourself found on the Internet. Google wants all of it's search results to be relevant to the searcher. People search for all kinds of things on the Internet and Google wants to be your preferred search engine. So it is important to Google to present relevant results when people search for things.

So Google has provided certain information to webmasters to insure that rules are followed thus insuring quality search results for their customers. Having a website is not enough. You need to be aware of what Google wants so that you can optimize your site to conform to those wants.

One important thing to remember is Google wants high quality fresh content on websites. If you are providing fresh content on your website, Google's search bots will find this when they crawl your site and rank you accordingly. This is one of the myriads of ranking factors involved when ranking your site albeit an important one. Probably the most important ranking factor!

So having unique, new and quality content is very important to where you will show up in search results (of course this also takes the most work).

Also, when writing your unique and high quality content it would be wise to know which keywords are important (and words you would like to rank for) and populate your content with these words. Google will add importance and relevancy to any content that provides a higher keyword density score (You can overdo this so be careful. Too high of a keyword density score and Google will assume you are trying to game the system and will penalize your site and thus your rankings!).

To sum up: New high quality content, keyword rich content and ever changing content is an important factor in whether you will show up in search results! This cannot be understated.

More to come......


Jeffrey Dean
LMS Website Services
http://lmswebsiteservices.com