Google likes back links. The more links you have from other sites that link to your site is a vote for your site. Google sees all the links that link to your website and they see that as a vote of confidence for your site. The more "votes" your site has, the more relevant Google finds your site. The more relevant your site, the more page rank. The more page rank, the higher you go in Google's search results. And that's what we all want don't we? To be found higher and higher on Google's search results.
If you can sift through all the directories on the first page of Google, you may be able to find some of the relevant sites that pertain to your search.
In my experience, the first page of Google search results is filled with directories such as: Yelp, YP.com, Angie's List, Manta, Merchant Circle etc. And it goes on and on. So every time you search, let's say for a retail carpet store, you will be inundated with directories and probably see about 2 actual carpet company websites on the first page (that is in the organic search results).
Why is this? Because the large directories have teams of SEO (search engine optimization) people constantly working on this aspect of their online marketing campaigns. And they have lots and lots of back links that link to their site.
SEO is a constantly evolving thing. And Google's algorithms keep constantly changing (for our good they say) so it's hard to always get and keep your website on the front page of Google.
Every back link you acquire will transform to a vote of confidence to Google. So getting back links (high quality links from high quality websites) is a highly desired thing. Do not under any circumstances partner with a company that promises lots of back links for a price. These will be low quality back links and Google will see through the strategy and penalize your site (this is a very bad thing).
Back links should happen naturally.
More soon........
Jeff Dean
LMS Website Services LLC
http://lmswebsiteservices.com
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