First of all, Google wants your site mobile friendly.....need I say more? If Google wants your site mobile friendly then you should make your website mobile friendly. With so many people these days searching the web for just about everything, your website should show well on mobile devices.
People that search on the go (people on the road) want their information fast. They want convenience and speed. If your website loads slow or is not optimized for mobile then these people will go somewhere else. They want simple and fast (did I already say fast??). They don't want to have to search your website on a small screen that is hard to navigate on their mobile. Google knows this and is rewarding sites that are optimized for mobile (so they can enhance their users experience) and penalizing sites that are not mobile friendly.
Two ways to make your site mobile friendly. Either have a separate mobile site that links to your main site or have a responsive website design.
A separate site can be a simplified version of your main site. Something easily navigated with a link to your main site so people can go there if they want to.
A responsive website "responds" to the device used to find your site. If a tablet, then the website will adjust its size and rearrange its components to fit the screen size. If a mobile device, same thing. Your site will appear differently on a desktop, tablet or mobile but it will still be your main site. Google prefers this method. They want (as of now) responsive sites.
Ok, nuff said about mobile optimized sites for now......
Jeffrey Dean
LMS Website Services
http://lmswebsiteservices.com
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