SEO has changed over time. SEO changes constantly. In fact SEO
changes continually. Every month. What used to work doesn't anymore.
Link exchanges can't be bought anymore (well, they can but really are
worthless).
So what does Google want? Google wants to
increase the quality of the user experience. They want the user to
"want" to be on the web. To be surfing. In essence, to be on the web and
see all of their ads which of course brings money in to Google. A
little too much honesty, eh?
Well, you can't fight the
Fed. Or Google for that matter. So we must play by their rules. They
don't own the Internet but in reality, they own the Internet. What
Google says goes.
So
what does Google say? They want high quality, fresh, new content. They
want people to be constantly exploring the Internet. They want business
owners to "earn" their spot on the front page of their search results.
No longer can you easily game the system to get on the front page of
Google. Now it takes work from the business owner himself. You can't
just pay a firm to do stuff to get you on the front page. You, the
business owner, must supply relevant content to your own site. After
all, how can an
SEO firm understand your business. YOU are the expert in
your field, not the SEO firm. So YOU must provide content, text and
images that are relevant and new to the
SEO firm who will then add them
to your site.
This is very important stuff that should
not be minimized or ignored by the site owner. Fresh, new and relevant
information added to your site on a continuous basis. It takes
commitment and time from the business owner themselves.
More to come......
Jeffrey Dean
LMS Website Services
http://www.lmswebsiteservices.com
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